Launch locked · New Year Bash 2027 · Dec 31 → Jan 1
THE WAVE IS COMING¿qué onda? — the vibe, in one word. A globally open Latin creator & artist ecosystem.
LaOnda — a collaboration between Spanish Broadcasting System and LaOnda, LLC,
powered by Ledger Hub Networks.
Live engagement, short-form discovery, and transparent creator monetization —
launched on SBS's biggest night of the year. Not a rebuild. A takeover.
1.05B combined creator followers~100 A-list artists from SBS relationships101 launch creators◉ LIVE 24/7 — AI DJ · always onAlejo Igoa 140MFelipe Neto 82.5MFede Vigevani ~70MDaddy Yankee 51.9MLuisito Comunica 42MJuanDa 36.9MAmi Rodriguez 32.3MWestCOL Kick-nativeCoscu Kick-nativeElMariana Twitch-native20 weeks runwayDec 31, 2026 → Jan 1, 2027US Hispanic · PR · MX · CO priority engines
01 / Market Opportunity
The audience already moved
Music discovery for Gen Z & Gen Alpha left destination portals behind. It lives in feeds, creators, live interaction and AI-assisted surfaces — and Hispanic youth over-index on every one of those behaviors.
TikTokReelsShortsLive
The attention heatwave · live simulation — every dot is a discovery moment happening off-portal
PORTAL.EXE
Destination portalsSearch · browse · wait
Feeds, creators & AISwipe · follow · participate
0% of the shift — keep scrolling
Shift · 01
Feeds beat destinations
Short-form video — TikTok, Shorts, Reels — is the primary discovery layer. A destination-first app is structurally invisible to this behavior, regardless of content quality.
Shift · 02
Creators are the trust layer
They follow people, not properties. A strategy that leads with a media brand instead of talent is inverted relative to how loyalty actually forms.
Shift · 03
Discovery goes AI-assisted
AI answer engines are an emerging discovery layer — and the legacy brand has zero measurable AI-referral visibility. Every stale year compounds the gap.
Artist-linked reachSBS assets · to be validated
LatAm streamingFastest-growing region globally
Live streamingvs ~8% utility audio
Hispanic youthShort-form & social behavior
LaOnda — alive 24/7 · feeds · live · creators
~81 installs/dayTEMU-tier creativeoverlapping audio bugzero AI visibilitylost TikTok handleportal-era UI
⇔
← drag: the legacy containerthe new wave →
Latin culture is in a sustained global expansion cycle — Colombian, Mexican, Puerto Rican and US Hispanic artists drive charts, touring and social culture. A-list moments are episodic; emerging creators produce the daily dynamism retention economics depend on. The market is ready. What's missing is the product wrapper — exactly what LaOnda is.
LaOnda competes at the intersection of three markets — Hispanic audio, global streaming, live/creator platforms. The strongest incumbent validates every element of this strategy… and has built none of the participatory layer.
Hispanic audio
iHeart · Uforia
Global streaming
Spotify · Apple · YouTube
Live / creator
Kick · Twitch
La Onda
◉ unoccupied
The intersection — nobody holds itLatin-culture creator ecosystemLive + short-form + profit sharing + cross-media amplification + brand-safe. Every incumbent owns a piece of the map; nobody owns the center.
iHeartLatino⇔ drag the flag right — take their four gapsLaOnda
①No participatory live layerFiesta Latina 2025 streamed exclusively on ViX — a competitor's platform. Nobody owns a Hispanic live-streaming home.
②No creator economyNo self-serve onboarding, no tipping, no subscriptions, no revenue-share payouts. Celebrity-led, not creator-led.
③No short-form engineBroadcast-plus-podcast; its own marketing concedes digital is not where youth discovery happens.
④US-centric, broadcast-anchoredLatAm posture is a 2014-era syndication deal — not a Colombia/Mexico/PR creator pipeline.
Territory taken: 0 / 4 — 91% reach claim, Enrique Santos authority, Fiesta Latina sponsors… and none of the participatory layer.
100M+Kick userstap to flip
The model winsLive + creator economics captured exactly the demographic LaOnda targets — and Latin America is its strongest region globally.
#1streaming platform in LatAmtap to flip
Audience pre-validatedThe behavior this GTM proposes is already proven in LaOnda's priority markets — Mexico, Colombia, Argentina, Brazil.
95/5creator revenue splittap to flip
Creators follow transparencySplit economics and visible payouts are the recruitment engine — validating LaOnda's profit-sharing pillar.
$400M+paid to partnerstap to flip
Earnings visibility recruitsKick's payout ledger is itself its creator-acquisition advertising — the loop LaOnda engineers from day one.
3.5 yrsbefore ads launchedtap to flip
The warning"Weak plumbing," governance gaps, years of retrofitting — LaOnda enters with the ops, rights and brand safety Kick skipped.
Uforia
Spotify & co.
TikTok · Reels
Twitch
iHeartLatino
LaOnda
Contact · center of the mapLaOnda — the only blip at the intersectionLatin cultural authority + creator economics + live participation + SBS cross-media amplification + governance-first. The sweep keeps finding everyone else in one territory. It finds LaOnda in all three.
◉ tap a blip to interrogate each competitor
The position is unoccupied
Latin-culture creator ecosystem: live + short-form + profit sharing + cross-media amplification + brand-safe. No competitor holds it. The window is open — the requirement is execution.
Borrow the mechanics of live-streaming platforms — live channels, chat, follows, clips, tipping, subscriptions — while rejecting their governance failures. Rights-safe, moderated, advertiser-grade from day one.
El Mixboard — five channels, one signaldrag the faders · hit mute · hear what breaks
CH·01 · THE FLAGSHIP
LaOnda Live
CH·02 · DISCOVERY
Short-Form Feed
CH·03 · RETENTION
Creator Ecosystem
CH·04 · UNFAIR ADVANTAGE
SBS Amplification
CH·05 · ALWAYS ON
AI DJ AI Layer
Master · Ecosystem Gain
0%
One live moment, five transformationsfollow the pulse · tap any stage
Stage 01 · LiveIt happens liveA premiere, DJ set or listening party on LaOnda Live — chat rolling, tips flying.
Stage 02 · ClippedIt becomes clipsAI + community clip the peak seconds into vertical short-form at the point of creation.
Stage 03 · SharedIt travels everywhereCreators push clips in-app and out to TikTok, Shorts, Reels & WhatsApp Channels.
Stage 04 · AmplifiedSBS turns it upRadio, TV, events & station socials blast the moment across the cross-media flywheel.
Stage 05 · Never sleepsAI DJ keeps it aliveThe AI DJ replays, personalizes and moderates the moment 24/7 — near-zero marginal cost.
The UI/UX is owned by a high-end design firm — the interface Gen Z judges in 30 seconds is the single highest-leverage investment in the whole plan. Feed-first, creators as heroes, participation one tap away, bilingual by design.
◉ Standby — press playLaOnda Live · ch.01
KickQ
SnareW
Hi-HatE
BajoR
Tempo 96 BPM
Don't just read it. ¡Tócala!
LaOnda is participatory by design — so is this page. Fire up the mini LaOnda Live deck: the loop runs on a reggaetón dembow pattern, and the pads are yours — tap them (or keys Q · W · E · R) to punch live kicks, snares, hats and bass over the beat. Then pick a genre and hear the platform change rhythm.
LaOnda's bilingual AI DJ — the always-on voice and connective tissue of the platform. Human creators supply the peaks. It guarantees it never feels empty between them.
On air · 24/7 · Español / English
AI DJ
AI DJ · continuity host · culture router
It hosts the 24/7 continuity stream, introduces and contextualizes music, bridges listeners into upcoming live moments, reacts to chat, takes requests and runs polls — at hours when staffing a human host would be uneconomic. The AI Ashley precedent (Live 95.5, 2023) proves the format; the AI DJ applies it at platform scale, tuned to Latin music culture.
Complement, never replaceHuman creators are the stars; the AI DJ is the stage announcer routing attention to them. An acquisition asset for the creator economy, not a substitute.
◉ routing protocol · humans headline, AI emcees
2
Consent-based voice & identityAny real-talent voice modeling is contracted and compensated — the AI Ashley mechanism, done right.
◉ voice license · signed, compensated, revocable
3
Editorial guardrailsScripted personality bible, constrained topic scope, human oversight. Unconstrained AI hosts drift within weeks — documented.
◉ personality bible v1 · human review weekly
4
Disclosed as AIPresented openly as an AI persona — authenticity with Gen Z depends on not faking humanity. The character is a feature, marketed as such.
◉ disclosure: always on · the character is the brand
5
Safe with minorsNo private 1:1 conversations with minor accounts, scripted and logged interactions only, no minor-spending mechanics.
A dual-engine launch roster: ~100 top artists from SBS relationships for authority and tentpoles, layered on 101 creators carrying ~1.05B combined followers for daily dynamism. Neither engine works alone.
Concentrated in Puerto Rico & MexicoNiche scene leadersHigh-frequency postersThe retention engine
~1.5M24 creators · <100K · recruitment bench — proof the ecosystem grows talent, not just rents it
Puerto Rico–heavy long tailTomorrow's headlinersVisible path to tentpole exposure
26creators who need zero training — the launch's secret weapon
Kick-native ×13WestCOLCOLCoscuARGSpreenARGCristorataElZeeinDavooXeneizeMrStivenTCLaCobraaaBananirouAlondrissaPaulinho o LokoTwitch-native ×13ElMarianaEldedCrystal MollyRobleis
Their audiences already follow them to live platforms — the seed supply for LaOnda Live, and validation that Latin America is live streaming's strongest region globally.
Creator studio · upload → auto-monetize
New Year Bash 2027 · the launch stage
SBS Sales pipeline · premium inventory
MX ~238MScale engine · largest Spanish-speaking market
CO ~131MTop-priority cultural engine
PR 32Creators — deepest bench, SBS heritage market
A multi-sided ecosystem, not a content app. Every participant both receives and creates value — and each side's activity makes the platform more valuable for the others.
↻ follow graph↻ clip loop↻ earnings visibility
Creators publish & go livestep 01 · supply
AI atomizes every momentstep 02 · multiply
Clips convert to installsstep 03 · convert
Bigger moments, bigger payoutsstep 04 · reward
Visible earnings recruitstep 05 · recruit
Advertisers pay premiumstep 06 · monetize
The Flywheelnever sleeps · 3 loops live
Revenue funds the poolstep 07 · refuel
01Creators publish & go livesupply
02AI atomizes every momentmultiply
03Clips convert to installsconvert
04Bigger moments, bigger payoutsreward
05Visible earnings recruitrecruit
06Advertisers pay premiummonetize
07Revenue funds the poolrefuel ↻
◉ tap any station — or just watch the pulse travel the loop
LaOnda is not an internal SBS product build — it is a collaboration between Spanish Broadcasting System and LaOnda, LLC, powered by Ledger Hub Networks as the technology partner. Each party contributes what the others cannot.
LaOndathe venture · one wave
Media · culture · commercialSpanish Broadcasting SystemThe assets no startup can buy — audience, talent, promotion, a standing sales force.
Venture entity · platform operatorLaOnda, LLCThe new brand, the venture vehicle, the house for contracts, IP and payouts.
Technology partnerLedger Hub Networks"Powered by Ledger Hub Networks" — the build and ongoing technical operations.
◉ tap a party — watch what it feeds the wave
Why this structure wins
Speed, clean break, aligned incentives
A venture structure lets the technology partner carry build execution on a 20-week runway while SBS contributes assets it already owns. Housing the ecosystem in LaOnda, LLC keeps brand, creator contracts, payout systems and data structurally separate from the legacy product — the bypass strategy made corporate, not just cosmetic — and each party earns in proportion to its contribution.
Governance note · Phase 0
Defined before build begins
Equity splits, IP ownership (brand, code, AI DJ persona, creator data), decision rights and exit provisions are formation workstreams in the venture agreement — not details to settle after launch. Placement-level reporting and payout-integrity requirements apply to the venture entity from day one.
Three revenue families — advertiser-funded, fan-funded, commerce/passthrough. All required; none sufficient alone. And the recruitment pitch in one sentence: upload your content, our system monetizes it, you watch it hit your dashboard.
tap a stream to isolate it
Advertiser · Phase 2Creator sponsorships$1,200/moBrand integrations in live channels & creator campaigns
Advertiser · Phase 2Cross-media packages$9,500/pkgLive + clips + radio + TV + events, placement-level reporting
Advertiser · Phase 2Host-read inventory$640/readCreator-delivered brand messages within content
Advertiser · Phase 2–3AI DJ sponsorships$2,100/wkBranded requests, polls & segments in the 24/7 AI stream
Advertiser · Phase 2–3Premium sponsored clicks$0.85/clickCPC/CPA direct-sold via SBS Sales/WideOrbit only, full ad QA
Fan · Phase 2Subscriptions$980/moChannel-level & platform supporter tiers
Fan · Phase 2Tips & gifting$460/streamDirect fan-to-creator payments, live and on content
Fan · Phase 2–3Ticketed live events$4,900/showPay-per-view premium streams & exclusive sessions
Fan · Phase 3Fan clubs & premium$1,700/moExclusive content windows, community memberships
Commerce · Phase 3Merch & ticket links$310/moAffiliate commerce on artist profiles
Commerce · Phase 3Affiliate passthrough$520/moCreator storefronts with LaOnda share on tracked conversions
Portfolio · all streams live
12 / 12
Sube tu contenido — watch it hit your dashboardthe recruitment pitch, playable · tap the drop zone
⬆Upload your content
You upload. The machine earns. You watch every cent.
One tap simulates a live drop: fans tip, sponsors activate, subs renew — and every dollar lands on your dashboard in near-real time, reconciled to the ledger.
Your dashboard · live$0.00gross this moment · 0 streams
Ya subieron. Ya cobraron. ¿Y tú?
Creators like these are already live on LaOnda — every view, like and gift ticking into their dashboard. Tap a card to flip it live.
♪ TIKTOK
LIVE ON LAONDA
Sofía Ritmo
@sofiaritmo · dance clips
1.28M views96.4K likes
$1,240.50 earned this week
↗ this could be you — upload & go live
◉ INSTAGRAM
LIVE ON LAONDA
J. Cor
@jcoroficial · artist
642K views88.1K likes
$986.20 earned this week
↗ this could be you — upload & go live
▶ YOUTUBE
LIVE ON LAONDA
La Cocina Beats
@lacocinabeats · producer
2.14M views143K likes
$2,112.75 earned this week
↗ this could be you — upload & go live
◍ LAONDA LIVE
LIVE ON LAONDA
Diana PR
@dianapravivo · streamer
31.2K watching5,208 gifts
$412.10 earned tonight
↗ this could be you — upload & go live
Non-negotiable · 1
Transparent dashboards
Every creator sees gross revenue, deductions, net share and payout status in near-real time. No black boxes, no quarterly PDF surprises.
Non-negotiable · 2
Published payout rules
Share percentages by revenue type — written, stable, contract-backed. Creators leave over opaque accounting faster than over low rates.
Non-negotiable · 3
Payout integrity
Finance reconciliation between ad-server, payment and payout records — DAI delivery logs reconcile against WideOrbit orders, by construction.
One dollar's journey — upload to payoutfollow the money · it never hides
Step 01 · UploadCreator goes liveA stream, a clip, a premiere — the content exists and fans show up.
⛓#0048 · 0x51bd…9aa4 · branded listening partySponsor package → WideOrbit order match · DAI delivery = invoice$42,500confirmed ✓
⛓#0049 · 0x77e0…1f9c · creator payout run · 101 walletsWeekly payout batch · every wallet sees gross → deductions → net$96,731confirmed ✓
…#0050 · awaiting signature…Next payout block · mint it yourself — watch the receipt become permanent$—pending
Green tier · Phase 3–4 · utility, not speculationBlockchain-verified tickets & attendance badges
Verifiable ownership, anti-scalping, artist royalty on every resale — and provable badges: "I was at the NYB 2027 stream." Better ticketing infrastructure, aligned with Ledger Hub Networks' technical competency. Creators earn from secondary markets automatically.
NYB 2027 · genesis badge · verifiable
✓
Utility fan tokens — gatedAccess, voting (who headlines a live), perks. 18+ only, fully walled from minor accounts, loyalty mechanics — not investments.
✕
Speculative / meme tokens — rejectedA single rug-pull headline burns the trust-first strategy. Conflicts with Gen Alpha presence, COPPA architecture and brand safety.
◉ the chain is the receipt, not the casino — every future stream inherits ad QA · age-tiering · transparent payout accounting
El Recibo — the receipt every creator seesauto-replaying · illustrative split
Creator · visible net
$0
Platform · ops & pool
$0
Gross moment revenue · reconciled DAI + payment logs$1,000
◉ replaying every few seconds — because transparency is the recruitment pitch
✓ AcceptedPremium sponsored click-throughCPC/CPA sold only direct through the SBS Sales/WideOrbit pipeline — category blocks, creative review, DAI verification, volume caps.
✓ Accepted — strategicCreator affiliate passthroughThe traffic leaves but the revenue relationship stays — a supply-side retention mechanism, not an audience leak. Gen Z social-commerce native.
✕ RejectedOpen programmatic click networksNo third-party click networks, no remnant CPC fill, no unvetted demand. That model delivered TEMU-style creative into the legacy product — never again.
SBS sells and bills; LaOnda owns everything that touches the user. AEs sell LaOnda inventory through the existing SBS sales org, order and invoice in WideOrbit exactly as today — zero sales ramp — while LaOnda owns traffic, content, and its own DAI stack. One throat to choke on quality; built-in two-party reconciliation.
Brand-safe, culturally fluent access to Hispanic audiences — sold through the SBS Sales pipeline you already buy, with placement-level verified reporting on every package. Build a package below and watch the reach stack up.
The launch date is fixed: New Year Bash 2027 — December 31, 2026 into January 1, 2027. SBS's highest-attention live moment becomes the stage on which LaOnda goes public. Everything plans backward from that night.
P0
Aug 11 – Oct 31, 2026 · ~12 weeks
Foundation & Build
Design firm engaged week 1 (design leads engineering). AI-assisted build on open-source foundations. Rights framework, moderation, ad QA, payout ops staffed. AI DJ persona build. Venture agreement executed (LaOnda, LLC × SBS × Ledger Hub Networks). Quiet creator recruitment begins across US Hispanic, PR, MX, CO.
Exit criteriaPlatform feature-complete in staging · governance frameworks signed off · launch roster contracted
P1
Nov 1 – Dec 30, 2026 · ~8.5 weeks
Pre-Launch & Onboarding
Creator onboarding & payout setup at scale. Launch-month programming grid. Teaser campaign across SBS radio/TV/social + borrowed channels. New Year Bash integration. Closed beta, load testing, full live rehearsal.
LaOnda goes public at maximum attention: NYB as flagship livestream, A-list tentpoles + emerging creator channels live simultaneously, global-open from the first minute, clip engine distributing highlights in real time. iHeart had to stream its tentpole on a competitor's platform — LaOnda launches its own stage on SBS's biggest night.
Subscriptions, tips, ticketed events activated. Sponsorship packages & branded moments sold with placement-level reporting. Creator dashboards and payout flows live. First payout cycle completed and verified — the earnings-visibility story starts organic recruitment.
Open creator onboarding broadly. Expanded global distribution. Market-specific programming for Colombia/Mexico/PR. Fan clubs, merch & ticket commerce. Second tentpole (summer 2027). Future horizon: live shopping, virtual goods, IRL events arm, data products — stacked on trust, never before it.
Exit criteriaSelf-sustaining creator supply growth · global DAU expansion · diversified monetization
Growth, engagement, creator supply, monetization — and the trust metrics that make it all sellable. Zero P0-class incidents. 100% placement-level reporting.
GrowthAcquisition velocityInstalls, DAU/MAU, borrowed-channel follower growth, clip-to-app conversion — sustained well above the ~81 installs/day legacy baseline.
EngagementDaily-return behaviorSession frequency & length, live concurrents, clip completion, chat participation — habits, not episodic visits.
Creator supplyAll four tiers growingActive creators, retention, content cadence, time-to-first-payout across priority markets.
MonetizationDiversified & risingRevenue per advertiser, fan-funded revenue per active fan, creator earnings volume.
Build through fall. Launch at New Year Bash. Monetize Q1. Scale Q2.
The old product's credibility problems are bypassed — not transferred. Governance-first, globally open, and alive 24/7 from the first minute. La Onda is coming.
